MSc in Marketing Management, On Campus University of Hull

12 Months

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About this course

Develop your leadership skills and take your marketing knowledge to the next level with this hands-on Masters degree from the University of Hull. The course combines marketing theory with practical applications and real-world insights, preparing you to become a strategic and dynamic marketing professional. You will explore topics such as market research, strategic marketing, brand management, consumer psychology, and international marketing through a variety of modules. Emphasizing core managerial, analytical, and planning skills, the programme encourages collaborative learning through projects, group assignments, debates, and guest lectures from senior industry professionals. Designed to be highly practical, it aims to equip students with the ability to solve real marketing challenges and develop their professional skills in a supportive environment.

Why this course is highly recommended

Students are guided by expert lecturers with extensive industry experience, blending academic theory with practical insights. The programme also offers opportunities to build professional credentials through potential CIM awards and benefits from the university’s accreditation, recognized by fewer than 5% of global business programmes. Its focus on real-world projects, guest speakers, and collaborative learning makes it ideal for those looking to develop managerial and analytical skills that are directly applicable to a variety of marketing roles in an international business environment.

Specialisation

This course offers a business-oriented curriculum that intensively covers areas like marketing analytics, consumer behaviour, global marketing practice, digital and social media marketing, and event management. Students can also tailor their research through a dissertation project based on real-world business issues, allowing for a personalized and in-depth exploration of their interests within marketing management.

Course fees

Application fees

1st year tuition fees

15.83L

Living cost

Degree requirements

Applicants should have a minimum of a 2:2 in any subject area and a basic knowledge or understanding of marketing or business studies is recommended. International students and those requiring a visa need to demonstrate English language proficiency with an IELTS score of 6.5 overall, with no less than 5.5 in each skill.

English language test

PTE

TOEFL

DUOLINGO

IELTS

6.5

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the On Campus University of Hull admission page for complete details.

Career prospects

Graduates will be well-equipped for diverse roles such as marketing manager, marketing analyst, international marketing coordinator, brand strategist, marketing communications manager, and marketing consultant. The course aims to prepare students to meet the demands of today’s fast-paced business environment and excel in various marketing and advertising roles globally.

FAQs

What are the entry requirements for international students?

International students need to demonstrate an IELTS score of 6.5 overall, with no less than 5.5 in each skill, or provide acceptable evidence of English proficiency.

What are the additional costs involved?

Additional costs may include books, optional field trips, study abroad expenses, placement costs, laptop, printing, professional-body membership, and graduation expenses. Living costs such as accommodation, food, and travel should also be considered.