BA Hons in Advertising and Marketing, Lancaster University International Study Centre

The BSc Advertising and Digital Marketing course at Lancaster provides students with hands-on experience in the field of advertising and digital marketing. It focuses on developing both creative and analytical skills essential for success in areas such as advertising campaigns, social media, and digital marketing strategies. The curriculum covers current communication theories, media planning, influencer marketing, AI, and digital/social media marketing, offering a practical, theoretical, and critical perspective. Students work on real-world projects for agencies and brands, gaining valuable industry experience, and have the opportunity to learn from guest speakers, many of whom are alumni. The course is designed to prepare students for diverse roles in marketing communications, advertising, and digital media, fostering the skills and knowledge valued by employers.