BSc (Hons) in Marketing and Advertising including Foundation Year, Kingston University London

Kingston upon Thames,

48 Months

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About this course

Kingston University's BSc in Marketing and Advertising combines the latest theories and practices to prepare students for the dynamic industry of marketing and advertising. The course offers hands-on experience through real-life projects and works on live briefs from client organisations. A notable feature is its accreditation by the Chartered Institute of Marketing, allowing students to gain a highly sought CIM qualification. The program emphasizes understanding contemporary and digital marketing's role within modern business contexts, fostering skills in communication, research, analytics, and strategic planning. Offering opportunities for placements and entrepreneurship, this course is designed to give students a competitive edge for a career in marketing, from social media and market research to copywriting and media planning.

Why this course is highly recommended

The course is accredited by the Chartered Institute of Marketing, boosting employability with CIM qualifications. Kingston University is ranked No.3 in London for Marketing and Public Relations (Guardian League Tables 2025), and Kingston Business School holds AACSB accreditation, indicating high-quality business education. Students benefit from excellent teaching, real-world projects, placement opportunities, and a vibrant entrepreneurial community. Additionally, the course fosters essential future skills such as problem-solving, digital competency, and adaptability, which are crucial in today’s evolving marketing landscape.

Specialisation

This course covers broad aspects of marketing and advertising, including digital marketing, market research, advertising techniques, branding, and integrated communication strategies. It also emphasizes strategic marketing planning, consumer behaviour, and the use of analytics and AI in marketing. Students can develop skills in various channels and methods, including social media, media planning, digital tools, and project management, enabling a well-rounded understanding of modern marketing practices.

Course fees

Application fees

18.68L

1st year tuition fees

18.68L

Living cost

Degree requirements

The program is designed as a three-year undergraduate degree, with the option of a fourth year for studying abroad or undertaking a work placement. The course is structured across three years of coursework, with the requirement to pass credit modules totaling 360 credits for the full degree. Each year includes core modules, practical assessments, and independent study hours. Details about specific credit requirements for each module can be found in the program specifications.

English language test

IELTS

PTE

TOEFL

DUOLINGO

Career prospects

Graduates from this course can pursue a broad range of careers in marketing and advertising, including roles in communications, market research, copywriting, social media management, media planning, and account management. Many students also move into roles related to digital marketing, brand management, and strategic planning. The CIM qualification enhances employability, and the course’s focus on practical skills and placements helps students stand out in the competitive job market. Many alumni also progress to postgraduate study.

FAQs

What practical experience will I gain during this course?

You will work on real client briefs, participate in live projects, and have opportunities for placements within relevant settings to develop your professional skills.

Is this course accredited?

Yes, it is accredited by the Chartered Institute of Marketing (CIM), which allows students to gain CIM qualifications in addition to their degree.

Can I study abroad or do a placement year?

Yes, there’s an optional year for studying abroad or undertaking a work placement, which takes place between Year 2 and final year.