BSc (Hons) in Business Psychology (with International Year), Keele University

This programme focuses on understanding people, their behaviour, and wellbeing, particularly how these factors influence workplace performance. It explores the role of psychology within business contexts, including areas like marketing strategies, organisational development, and human resources. Students will critically evaluate key factors for creating positive, efficient working environments and learn about psychological influences such as biological functions, cognition, and social development. The course combines theoretical knowledge with practical experience, offering access to advanced facilities like virtual reality headsets and brain stimulation equipment. Throughout the degree, students can tailor their learning through module choices in the second year, developing core skills in communication, problem-solving, and analytical thinking suited for a variety of careers or further study.