BA (Hons) in Digital Media and Sociology, Keele University

This degree combines the study of digital media and sociology to give you insights into how media and technology influence society. You’ll explore sociological theories related to power, identity, and inequality while gaining practical skills in digital media. The course encourages critical analysis of social division, inequalities, and the role of digital media in contemporary politics, preparing you for a variety of careers. Students get the chance to understand media production, funding, regulation, and distribution from industry insiders. Using sociological concepts, you’ll learn to interpret today’s complex digital landscape shaped by data, algorithms, and disinformation. The curriculum includes optional modules like podcast production and American South studies, offering personalized learning paths. Through real-world projects, work placements, and study abroad options, you'll develop essential skills in research, critical thinking, and communication, making you workplace-ready for careers in sectors such as marketing, broadcasting, the public sector, and charities.