BA (Hons) in Digital Media and Marketing (with Placement Year), Keele University

Digital media and marketing combines content creation, strategic communication, and digital technologies to prepare you for the evolving digital landscape. From the beginning, you'll learn analytical frameworks, concepts, and methodologies to critically evaluate digital media and marketing strategies and their societal impacts. The course emphasizes both theoretical understanding and practical skills, enhancing your ability to craft digital content across various formats. You'll also explore social, political, and environmental considerations to ensure you practice ethically and responsibly. A key feature of the program is professional development, including managing your online presence, skills for employment, and interview preparations. The innovative environment at Keele, with close ties to companies and creative industries, offers hands-on experience and industry insights. Throughout the course, you'll have the chance to tailor your studies with diverse optional modules like script writing, documentary filmmaking, and marketing research tools. In your final year, you can choose between pursuing research or working on real-life projects with employer partners, aligning your education with your career goals.