MA in Luxury Brand Management, Goldsmiths, University of London

12 Months

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About this course

This MA course equips students with management, entrepreneurial, marketing, and professional skills tailored for the luxury goods and experiential luxury industry. It covers a broad sector that includes fashion, retail, tourism, hospitality, food and beverage, and even sectors like film, digital media, dance, music, and theatre. The programme delves into the historical and cross-cultural understanding of luxury and consumption, exploring the role of luxury in conserving traditional arts across different regions like Europe, Asia, Africa, and the Americas. It combines formal teaching with dissertation research, visits to key luxury brand enterprises, and draws on the insights of Goldsmiths’ alumni through talks, providing a comprehensive understanding of the luxury sector.

Why this course is highly recommended

Students benefit from a practice-based approach with assignments and internship opportunities in cultural and luxury organizations, offering real-world experience. Studying in London provides access to luxury brands and experiences right at the doorstep, enriching the learning environment. The course develops vital skills in brand management, marketing, entrepreneurship, and critical thinking, making graduates well-prepared for careers in the luxury industry. Its combination of academic underpinning with industry exposure, including visits and alumni talks, makes it especially valuable for those targeting a career in luxury branding.

Specialisation

The course specialises in luxury brand management, focusing on retail, digital marketing, and legal aspects such as intellectual property, trademarks, and branding. It also offers optional modules in areas like consumer behaviour, marketing strategies, cultural tourism, and creative social media.

Course fees

Application fees

1st year tuition fees

28.42L

Living cost

Degree requirements

Applicants usually need an undergraduate degree with at least upper second class standard or equivalent. Industry experience can be beneficial, and professionals with relevant experience may gain entry through prior accredited learning. International qualifications are accepted, and non-graduates with relevant experience may also be considered. For non-native English speakers, an IELTS score of 6.5 with no element below 6.0 is required.

English language test

PTE

TOEFL

DUOLINGO

IELTS

6.5

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Goldsmiths, University of London admission page for complete details.

Career prospects

This MA prepares students for a variety of roles across the luxury and creative industries, including brand management, marketing, and entrepreneurial ventures. The course’s strong critical and theoretical focus also serves as a pathway to research, academia, or postgraduate study, with the skills acquired being highly applicable in the luxury goods and experiential sectors.

FAQs

What are the teaching methods used in this course?

The course combines taught sessions, seminars, independent research, and group work, with industry speakers to connect theory with practice. Assessments are based on participation in lectures and seminars.

Is industry experience necessary for admission?

While a relevant undergraduate degree is required, industry experience is advantageous but not mandatory. Professionals may gain entry through prior learning evaluations.