MSc in Marketing, Glasgow Caledonian University

Glasgow,

12 Months

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About this course

This course is offered as both a one-year master's and a two-year master's with professional practice at Glasgow Caledonian University. It emphasizes transparent, global, and technology-driven marketing, which is essential for success in today's competitive environment. The program aims to nurture responsible decision-makers by integrating concepts of sustainability, ethical leadership, and social responsibility. Students will immerse themselves in the latest digital and international marketing trends and have the opportunity to study alongside diverse marketers from across the world, gaining valuable insights into different cultural and contextual perspectives of marketing.

Why this course is highly recommended

The program is part of Glasgow Caledonian University's award-winning Glasgow School for Business and Society. It offers students a chance to learn from a research impact of two-thirds rated as outstanding or very considerable in business and management studies. Its accreditation by the Chartered Institute of Marketing adds further credibility. The course also provides opportunities to engage with current digital and international marketing trends, making graduates highly attractive to employers seeking responsible and innovative marketing professionals.

Specialisation

The course focuses on contemporary, globally relevant marketing practices, with an emphasis on sustainability, ethical leadership, and social responsibility, preparing students to adapt to an increasingly digital and international marketing landscape.