MSc in Advertising and Public Relations Management, De Montfort University

12 Months

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About this course

The MSc in Advertising and Public Relations Management is designed to equip students with the latest theory and practice in the advertising and PR fields. It features a strong practical component and focuses on developing management-level communication skills applicable across various global environments. The course emphasizes understanding and applying advertising strategy, consumer futures, corporate and brand PR, and media planning, with an industry-informed approach to keep pace with the rapidly changing external environment. Students will undertake a final Marketing Consultancy Project or Dissertation, allowing them to apply their learning in real-world scenarios.

Why this course is highly recommended

This postgraduate program is industry-informed and often accredited by professional bodies, making it highly relevant and respected in the field. It offers an innovative block teaching approach, enabling better work-life balance, regular feedback, and meaningful industry engagement. Additionally, the course opens doors to careers in advertising, marketing, PR, and media agencies, supported by strong professional accreditations from CIM and CIPR.

Specialisation

The course is focused on management within advertising and PR, helping students develop a comprehensive understanding of the discipline while enhancing managerial skills related to communication strategies, stakeholder engagement, and media planning. It encourages critical and analytical thinking in key areas of advertising and public relations.

Course fees

Application fees

1st year tuition fees

19.48L

Living cost

Degree requirements

Applicants should normally hold an undergraduate degree in any subject with a minimum pass of 2:2 or equivalent. For non-native English speakers, an IELTS score of 6.0 overall with 5.5 in each band is required. The course welcomes applicants from diverse academic backgrounds, including those with professional qualifications.

English language test

DUOLINGO

PTE

IELTS

TOEFL

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the De Montfort University admission page for complete details.

Career prospects

Graduates can expect opportunities in advertising, public relations, marketing, media agencies, and related fields. They might work for well-known companies, agencies, or even start their own ventures. The program prepares students for managerial roles within the communication and marketing sectors, with recent graduates working for companies like IBM, Toyota, and agencies such as WPP and Leo Burnett.

FAQs

What is the course duration?

The MSc is designed to be completed in 12 months full-time, starting in September.

Are there any professional accreditations?

Yes, the course is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Institute for Public Relations (CIPR), offering dual awards and exemption options.