Bachelor of Business (Honors) in Marketing, Waterford Institute of Technology

Waterford, Ulster

48 Months

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About this course

The Bachelor of Business (Hons) with a Marketing stream is designed to prepare students for the modern digital marketing landscape. It combines practical lab work, seminars, case studies, and live projects to build core marketing skills. The programme emphasizes real-world situations and innovative use of digital environments to foster a comprehensive understanding of marketing practices. Graduates will be equipped to explore careers in diverse marketing roles such as advertising, brand management, digital marketing, and marketing research. The course also offers an optional study of one of five languages—French, German, Irish, Spanish, or Chinese—though this is not mandatory.

Why this course is highly recommended

This course stands out for its emphasis on digital marketing in today’s business environment. Its focus on practical learning—through projects, live case studies, and lab work—ensures students gain real-world skills. The opportunity to study abroad through an international placement, as well as options for work placement and entrepreneurship, makes it flexible and career-oriented. The programme’s connections with professional bodies and scholarships further enhance its value for aspiring marketers.

Specialisation

Students can specialise in marketing within the wider Bachelor of Business (Hons) programme. The marketing stream in their third and fourth years focuses on areas like digital marketing, brand management, marketing research, sports sponsorship, and international marketing management. The coursework is complemented by practical modules like digital marketing planning, marketing research & analytics, and a project/dissertation in later years.

Course fees

Application fees

1st year tuition fees

12.19L

Living cost

Degree requirements

Applicants need a minimum of two subjects at H5 or four subjects at O6/H7, including O6/H7 in English or Irish and Mathematics. For language options, Irish should be H5, while French, German, or Spanish should be O3/H6. Entry is through the CAO, with options to choose between Business common entry or Business with a Language. Finalisation of specialisation occurs at the end of Year 2.

English language test

PTE

TOEFL

IELTS

5.5

DUOLINGO

Career prospects

Graduates are well-positioned for roles in marketing, human resource management, accounting, consulting, and finance. Specifically, they can pursue careers in advertising, digital branding, social media, marketing research, sports sponsorship, sales management, customer relationship management, marketing communications, and international marketing. The degree prepares students for junior and middle management roles across various organisational types, from small businesses to multinational corporations.

FAQs

Can I change my specialisation or language options after starting the course?

Yes, once you begin in SETU Waterford in September, you can change both your specialisation and language options. Final decisions on specialisation are made at the end of Year 2, giving you extra time to choose what suits your interests.

Are there opportunities for international study or work placements?

Yes, students can participate in an international placement abroad or in a work placement within the country. These options are designed to enhance intercultural confidence and professional experience, with suitable support from the university.