BA (Hons) in Marketing and Digital Media, Waterford Institute of Technology

Waterford, Ulster

48 Months

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About this course

The BA (Hons) in Marketing & Digital Media is a four-year degree designed to prepare students for careers in marketing in the digital age. It starts with general marketing and business subjects in the first two semesters, then progressively shifts focus to specific marketing, advertising, and media topics from semesters 3 through 8. The course covers traditional marketing strategies alongside the evolving digital media landscape, emphasizing social media, websites, and mobile apps as key communication channels. Students develop skills in marketing communications, social media technologies, advertising, market research, and web development, providing a well-rounded foundation to succeed in contemporary marketing roles.

Why this course is highly recommended

This degree is ideal for those looking to enter the marketing industry with a solid understanding of both traditional marketing principles and digital media platforms. It combines theoretical knowledge with practical work placements, offering real-world experience with companies like Coca Cola and Aer Lingus. The opportunity to study abroad and the diverse career prospects in advertising, online media, brand management, and public relations make it a compelling choice for students aiming for a dynamic, future-proof career in marketing.

Specialisation

The course specializes in integrating marketing fundamentals with digital media strategies. It offers elective modules such as Sports Marketing, Marketing/Advertising Projects, and electives in social and ethical marketing or small business management, allowing students to tailor their learning towards particular interests within the marketing and digital media field.

Course fees

Application fees

1st year tuition fees

12.19L

Living cost

Degree requirements

Admission requires a minimum of two subjects at H5 or four subjects at O6/H7, including English or Irish at O6/H7, and mathematics at O6/H7. Advanced entry options are available through QQI FET/FETAC, and there are pathways for mature and non-EU applicants. The course also offers opportunities for advanced entry into later years based on prior qualifications.

English language test

PTE

TOEFL

IELTS

5.5

DUOLINGO

Career prospects

Graduates can pursue employment in areas such as advertising, online media management (like social media and online promotions), marketing research, brand management, sports sponsorship, sales and purchasing, and public relations. The work placement component and international study options greatly enhance employability, providing practical experience and industry connections.

FAQs

What practical experience will I gain?

The course includes a work placement in Semester 8, where students work with companies like Coca Cola, Aer Lingus, and advertising agencies to gain real-world marketing experience.

Can I study abroad?

Yes, students have the option to study abroad at partner institutions in Europe, Canada, or the USA during Semester 8.