BBus (Hons) in Digital Marketing, Technological University of the Shannon: Midlands Midwest (TUS)

Althone, Leinster

48 Months

Check Eligibility

About this course

This four-year honours degree in Digital Marketing responds to the rapidly growing digital economy where there's a high demand for qualified professionals. The course covers digital theory, cyber psychology, and provides hands-on experience through real-world digital marketing campaigns, preparing students for the evolving digital landscape. Students will develop skills in digital advertising, content creation, SEO, data analytics, and social media marketing. The program emphasizes both creative and analytical skills, catering to diverse interests. Industry links and practical projects ensure students are industry-ready. Graduates find employment in digital marketing agencies, SMEs, and other sectors and have the option to pursue further postgraduate studies.

Why this course is highly recommended

With the digital economy booming, demand for digital marketing professionals is surpassing supply, especially across Europe where unfilled digital roles number approximately 900,000. This course equips students with relevant skills that are in high demand, offering strong job security and future-proofing careers. The mix of theory, practical experience, and industry connections provides students with a valuable edge in the job market, whether in agencies or internal marketing departments.

Specialisation

The course offers special focus areas such as digital advertising, content strategy, SEO, cyber psychology, and social media marketing. Students also gain practical skills in digital asset creation, data analytics, and campaign management, blending creative and analytical expertise to meet current industry needs.

Course fees

Application fees

1st year tuition fees

12.19L

Living cost

Degree requirements

Applicants need a Leaving Certificate with at least Grade H5 at higher level in two subjects, including mathematics and a language (English or Irish), plus Grade O6/H7 in four other subjects. QQI applicants should have a level 5 award with at least three modules at distinction. Mature applicants may need to attend an interview or aptitude test, and international students should apply early, allowing time for visa processing.

English language test

PTE

TOEFL

DUOLINGO

105

IELTS

Career prospects

Graduates can pursue various roles such as Digital Marketing Assistant, Web Designer, Social Media Marketer, Digital Marketing Manager, or SEO Consultant. The diverse skill set gained also makes them suitable for roles in content creation, campaign management, analytics, and digital consultancy, with opportunities across Ireland and beyond. Further study options include postgraduate programmes in digital marketing and related fields.

FAQs

What are the key skills gained during the course?

Students learn digital advertising, content strategy, SEO, data analytics, social media marketing, and campaign management, blending creative and analytical skills.

Can I pursue further studies after this degree?

Yes, graduates are eligible for Level 9 and 10 postgraduate programmes, including a Master of Science in Digital Marketing at TUS Athlone.