MA in Public Relations, EDUCO- Technological University Dublin

Dublin, Leinster

12 Months

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About this course

The Master of Arts in Public Relations is Ireland's oldest public relations master's program and is recognized by industry bodies such as the Public Relations Institute of Ireland, the Chartered Institute of Public Relations (UK), and the Public Relations Society of America. This full-time, on-campus course, starting in September 2025, offers a comprehensive education in strategic communications. It explores key concepts like public relations theory, corporate environments, managing public affairs, and ethics, combined with practical modules such as digital PR, TV production, and writing. The program culminates in a research dissertation, allowing students to work closely with academic supervisors on a topic of their choice. The course aims to equip graduates with the skills to operate at the intersection of business strategy, public policy, and civic society, preparing them for diverse roles in the industry.

Why this course is highly recommended

The MAPR is a distinguished and industry-recognized course that offers students recognition from leading global public relations bodies. Its reputation as Ireland's oldest PR master's program, combined with close industry links, means graduates are highly sought after for public relations management roles both domestically and internationally. The program's comprehensive curriculum balances theory and practical skills, making it ideal for those aiming to develop a strong foundation and specialized expertise in public relations.

Specialisation

This program covers a broad spectrum of public relations concepts and practical skills, including digital public relations, media presentation, research methods, and corporate communication strategies. The curriculum emphasizes both theoretical understanding and hands-on experience, ensuring graduates are well-prepared for various roles in strategic communication and public relations sectors.

Course fees

Application fees

1st year tuition fees

12.19L

Living cost

Degree requirements

Applicants should have an honors bachelor’s degree with at least a 2.2, or equivalent, in any discipline. The program also welcomes mature applicants and those without an undergraduate degree, where recognition of prior learning, experience, and career history will be considered. Non-native English speakers should provide proof of English proficiency, with a minimum IELTS score of 7.5 and no component below 6.0.

English language test

PTE

TOEFL

105

DUOLINGO

140

IELTS

7.5

Career prospects

Graduates of the MAPR are highly regarded in the Irish public relations industry and are in demand for roles within consultancy firms, in-house communications departments, and strategic roles abroad. Careers include positions in corporate public relations, public affairs, political advocacy, healthcare, entertainment, sport, and entrepreneurship within consultancies. Many alumni have also started their own agencies, leveraging their advanced skills and industry recognition.

FAQs

What are the entry requirements for this course?

Applicants need an honors bachelor’s degree with at least a 2.2, or equivalent, in any discipline, or they can be in their final year of their undergraduate studies. Mature applicants and those without a degree are also considered based on experience.

Do I need previous experience in public relations?

Previous experience is not necessary, although the university is happy to discuss applicants' backgrounds.