BSc (Hons) in Digital Marketing with Analytics, South East Technological University

48 Months

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About this course

This four-year degree at Carlow University examines how digital, web, and social media technologies are used to deliver innovative business solutions. It emphasizes the importance of data analysis as the core of successful marketing strategies, blending creativity with analytics. Students will explore the customer and commercial aspects of marketing, along with digital design and technology. The program fosters professional practice through client projects, a work placement or study abroad in Year 3, and problem-solving activities that develop teamwork and career readiness. Continuous assessment and practical projects ensure that students gain hands-on experience each year, preparing them for real-world marketing challenges.

Why this course is highly recommended

If you're curious about creating successful marketing campaigns and have an interest in design, web, and social media, this course is perfect. It combines creativity, problem-solving, and data analytics, providing a diverse and dynamic career path. The accreditation from the Institute of Analytics offers global recognition, giving students a competitive edge in the data-driven marketing world. The blend of practical projects, industry exposure, and electives makes it ideal for those wanting a hands-on, career-oriented education.

Specialisation

The course uniquely combines digital marketing with data analytics, accredited by the Institute of Analytics, which recognizes it for meeting high global standards. Students can focus on various areas such as digital media design, web design, SEO, CRM, and more, especially in the later years where elective subjects allow for customization. The inclusion of client projects and industry guest speakers enriches the learning experience, making students industry-ready.

Course fees

Application fees

1st year tuition fees

12.19L

Living cost

Degree requirements

Applicants need a minimum of 2 subjects at H5, and 4 subjects at O6/H7, with English or Irish and Mathematics at O6/H7. These standards ensure students are prepared academically for the program.

English language test

IELTS

5.5

TOEFL

PTE

DUOLINGO

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the South East Technological University admission page for complete details.

Career prospects

Graduates can work in various sectors such as advertising, design, sales, web design, SEO, SEM, and data analytics that support marketing strategies. Opportunities are available in entrepreneurial startups, multinational corporations, sporting bodies, charities, private companies, and public services, reflecting the broad applicability of digital marketing skills.

FAQs

What follow-on study options are there after completing this course?

Graduates can pursue master's degrees in Digital Marketing with Analytics and Interaction Design at SETU Carlow, as well as research masters and other postgraduate options in Ireland and abroad.

What are the key features of the course?

The program is industry-accredited, includes client projects, work placement or study abroad options, and elective subjects for customization. Industry guest speakers are also involved to bring real-world insights.