MSc in Public Relations and Strategic Communications, Dublin City University

Dublin, Leinster

12 Months

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About this course

The MSc in Public Relations and Strategic Communications at DCU emphasizes understanding the 'why' behind communication decisions, rather than just the 'how'. Designed to equip students with strategic thinking skills and the latest tools in modern communications, the program is developed in partnership with the Irish public relations industry and features input from academics and practitioners across Europe and the United States. Accredited by the Public Relations Institute of Ireland (PRII), the course stays current with industry developments, including social media impacts, digital technologies, and corporate social responsibility issues. It combines public relations theory with practical insights into recent sector challenges, making it highly relevant for those aspiring to leadership roles in communications.

Why this course is highly recommended

This MSc stands out because of its close industry links, with industry-supported elements like guest lectures, mentoring, and real case-studies, preparing students effectively for the workplace. It is accredited by PRII, part of a global alliance, which enhances its international recognition. The program's blend of classroom learning with online components, combined with its emphasis on digital communication strategies, ensures students are well-versed in current industry practices. Graduates benefit from a network of professional engagement through PRII membership, along with the opportunity to attend the annual PRII conference, making this course very valuable for aspiring communications leaders.

Specialisation

While the program covers broad aspects of public relations and strategic communications, it includes modules such as Managing the Message, Strategic Communication, and Contemporary Public Relations Issues among others, with a focus on integrating communication tools and understanding digital channels. The course also features a capstone research dissertation and a supervised work placement, enabling students to specialise in areas like media relations, reputation management, corporate responsibility, and political communications.

Course fees

Application fees

1st year tuition fees

15.35L

Living cost

Degree requirements

Applicants should have an Irish or UK Honours undergraduate degree (H2.2 or above) or an equivalent qualification, preferably in a related discipline. Professional experience in advertising, journalism, marketing, media, or communications may also be considered as an equivalent, especially with proven work in relevant roles. Recognition of Prior Learning (RPL) may be accepted if supported by a cover letter. Non-native English speakers must demonstrate English language competency, and the application process may include an interview.

English language test

PTE

IELTS

6.5

TOEFL

DUOLINGO

120

Career prospects

Graduates from this MSc are equipped to work across a range of sectors and roles including advertising, agency strategy, brand ambassadorship, business communications, event management, and media relations. They can pursue careers in advocacy, reputation management, public relations, political communication, corporate responsibility, and content management. The program’s international focus has led graduates to work in countries across Europe, North America, and beyond, in positions that influence organizational reputation and strategic communication campaigns.

FAQs

What is the duration of the MSc in Public Relations and Strategic Communications?

The program is delivered over approximately 54 weeks, beginning in September, with structured semesters, a research dissertation, and a three-month work placement.

What are the industry engagement opportunities during the course?

The course includes guest lectures, industry mentoring, case studies, attendance at PRII conferences, and a full work placement, all designed to build practical industry knowledge and connections.