Graduate Certificate in Marketing Management, Sheridan College

Oakville, Ontario

12 Months

Check Eligibility

About this course

This program provides a fast-track route to practical skills and a career in marketing. It covers applying search engine marketing, social media promotion, and marketing analytics to optimize efforts. Students learn to create support materials like brochures and web pages, write marketing and communication plans, and gain hands-on experience through a co-op placement after eight months of classroom instruction. The program emphasizes online work, requiring a laptop, and offers access to resources from the Canadian Marketing Association. It’s recognized by the CMA as an accelerated pathway towards the Chartered Marketer (CM) designation. The curriculum is tailored for non-business students, covering core marketing skills in the first semester and digital marketing advancements in the second. Additionally, students develop skills to analyze marketing data, deliver sales presentations, and prepare for global marketing challenges.

Why this course is highly recommended

Students often find that they learn more in this program's condensed timeframe than in traditional university courses, thanks to its practical, industry-aligned curriculum. It offers real-world skills in marketing, digital tools, and analytics coupled with a cooperative work placement. The program is ideal for non-business students seeking to quickly gain relevant skills and industry experience, boosting their employability and preparing for current marketing roles and opportunities.

Specialisation

The program focuses on digital marketing disciplines, including search engine marketing, social media promotion, marketing analytics, digital media, and visual communication design. The coursework is designed to build skills from foundational marketing principles to advanced digital marketing strategies, preparing students for diverse roles in the marketing industry.

Course fees

Application fees

9.56L

1st year tuition fees

9.56L

Living cost

Degree requirements

Applicants must have a Postsecondary 3-year advanced diploma or a 3- or 4-year degree. Alternatively, a 2-year diploma plus demonstrated competence in related work or educational experience is acceptable. International applicants require official postsecondary transcripts and English language proficiency. There are additional requirements for supplemental application submission for certain applicants with diplomas or work experience.

English language test

PTE

TOEFL

DUOLINGO

115

IELTS

6.5

Career prospects

Graduates are well-positioned for roles such as Social Media Coordinator, Digital Marketing Coordinator, Search Engine Marketing Coordinator, Advertising and Promotions Planner, Advertising Account Coordinator, and Assistant Product Manager. The program's practical focus and co-op experience aim to prepare students for immediate entry into the marketing industry, with skills applicable across various sectors and organizational sizes.

FAQs

What is the duration of the program?

The program lasts for 1 year, comprising 2 semesters.

Is there a co-op component, and how does it work?

Yes, students can apply for a co-op placement after eight months of classroom learning. It's a competitive process, and students eligible for co-op will undertake a four-month work term related to their studies.