Advanced Diploma in ADVERTISING AND MARKETING COMMUNICATIONS (AMC) MANAGEMENT, St Lawrence College - Kingston

36 Months

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About this course

This program trains students to understand consumer psychology and develop marketing messages that effectively reach target audiences. It covers creative planning, media buying, digital advertising, content development, and campaign evaluation. Students get hands-on experience through real client projects, a student-run ad agency, and community work, preparing them for careers in advertising and marketing communications. The program emphasizes experiential learning with opportunities like mentorships, case competitions, international exchange options, and internships, including a Disney internship. Students work in an Apple-based communications center using industry-standard software such as Final Cut Pro, Adobe Creative Cloud, and MAC OS applications. The program is designed to develop a broad skill set suitable for employment in advertising agencies, corporate marketing departments, and the non-profit sector.

Why this course is highly recommended

There is high demand for skills in advertising and marketing communications, with significant labour shortages in major markets. The course prepares students with practical, real-world experience, including working on live client campaigns and participating in a student-run agency. Its industry-relevant software training and experiential learning opportunities make graduates well-equipped for diverse roles like marketing coordinator, copywriter, social media manager, and PR coordinator. The program’s connections with industry through internships, mentorships, and case competitions enhance employability and career readiness.

Specialisation

The program offers a comprehensive focus on advertising and marketing communications, including creative and media planning, digital and direct advertising, content creation, and social media marketing. It also provides opportunities to deepen expertise in areas such as digital marketing practice, social media strategies, web marketing, and marketing automation and AI through specialized courses and projects.

Course fees

Application fees

1st year tuition fees

10.77L

Living cost

Degree requirements

Applicants need an Ontario Secondary School Diploma (OSSD) with Grade 11 and 12 courses at the C, U, or M level, including Grade 12 English and Grade 11 Math. Equivalent options are available, and students missing prerequisites may enroll in the Career/College Prep program. Transcripts from outside Canada should be reviewed for admission eligibility.

English language test

IELTS

TOEFL

PTE

DUOLINGO

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the St Lawrence College - Kingston admission page for complete details.

Career prospects

Graduates can work in advertising agencies, corporate marketing departments, and non-profit organizations. Typical roles include Marketing Communications Coordinator, Copywriter, Social Media Community Manager, Media Sales Representative, Client Services, Digital Marketing Coordinator, Blogger, PR Coordinator, and Event Planner. The skills acquired are versatile and applicable across industries and sectors.

FAQs

What is the duration of the program?

The program is 3 years long and full-time.

Is this program open to international students?

Yes, the program is open for international students.