Post-Baccalaureate Diploma In Marketing, Okanagan College

24 Months

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About this course

This two-year diploma is designed for students who hold a bachelor’s degree in a non-business field and want to enter the marketing industry. It offers a foundational knowledge of business principles alongside specialized courses focused on marketing. The program goes beyond advertising to include product design, placement, promotion, and market availability. Students will develop both theoretical understanding and practical skills, emphasizing creativity in areas like market research, digital content creation, communications, branding, and professional sales.

Why this course is highly recommended

This diploma is ideal for those with a non-business undergraduate degree looking to break into marketing. It blends theory with practical application, ensuring students gain relevant skills in digital marketing, market research, and strategic management, making them well-prepared for career opportunities in various marketing roles.

Specialisation

The program offers special focus on marketing, including courses in digital marketing, consumer behaviour, advertising and marketing communications, search marketing, e-commerce, and marketing analytics. Students will also choose electives such as retailing, business law, or customer relationship management to tailor their learning experience.

Course fees

Application fees

10.47L

1st year tuition fees

10.47L

Living cost

Degree requirements

Applicants must successfully complete a recognized bachelor’s degree in any non-business program. A minimum grade of 60% is required to graduate from the program, and students must complete all prescribed courses along with electives to meet graduation criteria.

English language test

PTE

TOEFL

DUOLINGO

105

IELTS

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Okanagan College admission page for complete details.

Career prospects

Graduates can pursue careers in digital marketing, market research, product management, branding, and sales. The program equips students with skills in marketing analytics, consumer behaviour, and strategic planning, opening doors to roles across various industries.

FAQs

What are the language requirements for admission?

Applicants need to meet English requirements, such as English 12 with a minimum of 60% or equivalent qualifications.

What are the tuition fees?

The total approximate cost for the two-year program in 2024-25 is $12,064.72, which covers all mandatory fees and ten courses (30 credits).