BUSINESS – MARKETING, Northern College - Kirkland Lake

Northern's Marketing program is designed to prepare students for careers in digital communication and e-commerce within a rapidly-changing business environment. The program spans four semesters, emphasizing practical, hands-on learning such as working with real clients to craft social media marketing plans and simulate product launches. The curriculum builds from foundational business concepts in the first year, then immerses students in marketing strategies, consumer behavior, market research, and sales techniques. The program also offers opportunities for networking and developing negotiation skills, helping students understand what influences consumer choices and how to broker sales effectively. Recognized by various professional organizations, the program aims to equip students with industry-relevant skills and certifications.