The Business Development and Sales program at Algonquin College is a one-year Ontario College Graduate Certificate designed to prepare students for a dynamic career in business-to-business sales. The program emphasizes grasping the principles of professional selling, complex negotiations, and strategies for customer relationship management, global selling, and strategic account management. A significant focus is placed on data analytics, with students developing competencies in using the latest tools in Big Data for high-demand skills. Students explore financial literacy, communication fundamentals, and modern sales techniques like social selling and sales technology. The program also aligns with industry standards through accreditation by the Canadian Professional Sales Association (CPSA), allowing students to potentially earn the Certified Sales Professional designation. The courses are delivered fully online after 5 PM, facilitating a balance with full-time work, starting from Fall 2025.
Why this course is highly recommended
This program is highly recommended for motivated students interested in building strong communication, negotiation, and relationship management skills within business development and sales. It offers practical learning with industry connections, including opportunities for field projects and collaboration with business communities. The accreditation by CPSA adds value by providing recognized credentials that support career advancement toward the Certified Sales Professional designation.
This program specializes in business-to-business sales, covering critical areas such as relationship management, global selling, data analytics, sales technology, and social selling. It offers a comprehensive curriculum to develop skills applicable across diverse industries from high tech to pharmaceuticals, manufacturing, and consultancy firms.
Application fees
9.89L
1st year tuition fees
9.89L
Living cost
Applicants need an Ontario College Diploma, Ontario College Advanced Diploma, Degree, or equivalent. Students with partial post-secondary education and relevant work experience may also be considered. International transcripts require proof of subject-specific requirements and possibly language proficiency.

English language test
Graduates can pursue roles such as business development manager, account executive, sales manager, relationship manager, sales operations, inside or outside sales representative, or territory manager. The program prepares students for careers across a broad range of industries requiring sales professionals.