Advertisement Vocabulary IELTS 2022: Vocabulary & Pronunciation Exercises IELTS

If you want to give the IELTS exam, then strengthening your vocabulary is the first step. A good vocabulary will help you achieve high scores in the writing and speaking sections. Every year IDP comes up with the latest topics to prepare its questions. Advertisement is one of the latest category and this blog will help you build your vocabulary.

A huge variety of vocabulary words related to this topic can be considered complex. Using such words in the IELTS exam will increase your chances of showcasing your vocabulary and making a good impression on your IELTS examiner! This blog will take you through some of the most important Advertisement Vocabulary IELTS.

List of Advertisement Vocabulary IELTS

Below is the list of advertising-related vocabulary that can help you frame your answers better and get a good IELTS band score.

Billboards: These are huge signboards often placed on roads or at stadiums to advertise brands. 

Example: Sabreena saw her favourite celebrity advertising her favourite smartphone on a billboard just outside Arizona.

TV Commercials: Short films on TVs that are advertising a product. It is one of the most persuasive forms of advertising. 

Example: Rohan got his first job as an actor in Apple’s TV commercial.

Magazine Ads: Putting up small posts on a magazine to advertise a particular product. These ads are very specific and only target a particular population. 

Example: Vogue magazines fashion ads are some of the most eye-catching ads out there.

Radio Advertising: This type of advertising focuses only on a specific group in the target audience – the people who listen to radio stations. 

Example: Given how people hardly ever not connect their car’s Bluetooth to their own phones, radio advertising is almost dead in today’s world.

Email Advertising: Advertising your product or service by sending direct emails to your prospective customer is email advertising. It is one of the widely used and one of the most cost-effective ways of advertising today. However, the chances of your mailer ending up in junk mail are also high, as people receive over 100 email ads every day. 

Example: Samsung came up with a new feature in its Galaxy J8 smartphone and took to email advertising to sell it to its customer base.

Flyers: They are small leaflets printed and handed out to customers in person. Although very effective, they are costly and often difficult to execute. 

Example: Rita is working on making some flyers for informing people about the end-of-season sale in her store in the Central Market.

Internet Pop-Ups: These small advertisements can often be spotted on many blogs and other social media platforms. Although attention-grabbing, they can sometimes annoy the customer. 

Example: Raj strongly expressed his dislike towards new-age advertising tools like internet pop-ups in the meeting.

Tantalising: Something that creates excitement by subtle teasing. 

Example: Advertisers go bold and make use of tantalising visuals to entice their consumers.

Classified Ads: These ads are displayed in newspapers. They are hardly used these days for selling products and services. 

Example: Sumita’s family wanted her to find a suitable groom, so they put out a matrimonial ad in the classified ads section of ABC Times.

Cold Calling: Here, salespersons reach out to their first-time customers through telemarketing or door-to-door visits. This way of advertising is called cold calling. 

Example: With churning out huge sales figures, Raman has established himself as the king of cold calling in his office.

Jingle: The music that often accompanies any commercial. This can be simply a tune or even a full-fledged song with lyrics. 

Example: In a survey conducted by Advanced School of Advertising, a team of 4 young advertisers found out that people are more likely to buy a product if they like the jingle of the advert.

Bombard: To attack someone continuously. 

Example: Smitha complained to the customer care network about being bombarded with sales calls throughout the day.

Brand Awareness: To acquaint a customer with a brand, its product, and its core values. 

Example: Almost all advertisements on social media aim to increase brand awareness rather than make a sale.

Product Placement: The appearance of a particular product or a brand in TV or films to give exposure to it. 

Example: Many brands become sponsors for films in the hopes of getting substantial product placement that will raise brand awareness and the aspiration to buy.

Buying Power: It refers to the financial capacity of a person to buy something. 

Example: The first step of making an advertising strategy is to research the prospective audience’s buying power to be then able to create ads that appeal to them.

Also Read: IELTS Vocabulary List for Business & Money

Sample Questions on Advertisement Vocabulary

Before you get on to learning new words for your IELTS preparation, here are some of the types of questions on advertising that you should keep in mind.

IELTS Speaking Section

Part 1 (General Questions)

• Do you remember any advertisements from when you were younger?
• Do you often buy the things that you see in an advert?
• What do you think about the idea of celebrities in advertisements?
• Are there advertisements in your country these days?
• Why do you think the number of advertisements has increased so much now?
• What are some of the places where you often see advertisements?
• What do you feel after looking at most advertisements?

Part 2 (Cue Card Question)

Describe an advertisement that you recently saw.

You should talk about:

• What product or service was being advertised
• Where did you see this advertisement
• How was the service or product being advertised
• How did you feel about the advert

Part 3 (Follow-Up Cue Card Questions)

• Do you think how things are advertised today will change in the future?
• How do you think advertisements are different now from what they used to be a few years ago?
• Is it unethical to advertise to younger age groups like children?

Also Read: IELTS Vocabulary List to Describe Personality

IELTS Writing Test

• Some people say that advertisements make us buy things we don’t really need. Some others say that advertisements tell us about many new products that can improve our daily lives. 

Which viewpoint here do you agree with? Give relevant examples and reasons.

• Some of the methods used in advertisements today are unethical and unacceptable. To what extent do you agree with this viewpoint?

• Some people are of the view that people buy products based on their needs and advertising is not needed. To what extent do you agree with this viewpoint?

These are some of the possible questions related to media and advertising that can help you learn better about this theme often asked in IELTS.

Conclusion

The list of advertising vocabulary covers many topics like types of ads, the topic of advertising, ways of advertising, and more that can greatly help an IELTS exam aspirant. So, ensure to keep practising them and using them to form sample answers to some of the most common types of questions asked from advertising topics in the IELTS exam.

Related Articles: 

• Social Media Vocabulary for IELTS
• IELTS Vocabulary List for Culture
• IELTS Vocabulary List for Environment

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