Bachelor of Media and Communication Professional (Social Media), Swinburne University of Technology

Melbourne - Aus, Victoria

48 Months

Check Eligibility

About this course

This course immerses students in the latest technology and industry practices within media and communication. It offers hands-on training in areas such as augmented, virtual, and mixed reality, along with opportunities for collaborative media production, industry projects, and internships. The program is designed to prepare students for today’s dynamic media environment, focusing on creativity, innovation, and excellence. Students will develop skills in media analysis, communication, content creation, and strategy, supported by strong industry links and comprehensive theory. A significant feature is the mandatory 12-month paid work placement, providing practical experience and industry insights from renowned partners. Overall, the course aims to equip students with both technical proficiency and a deep understanding of the media landscape, ensuring they are job-ready upon graduation.

Why this course is highly recommended

This course combines practical skills with industry connections, making it ideal for students aiming for careers in media and communication. The focus on new technologies like augmented, virtual, and mixed reality, along with guaranteed work placements, ensures students are industry-ready. The program's relevance is reinforced by strong links with industry experts and a curriculum that balances theory with practice. Notably, the course maintains a top position in communication rankings and offers a clear pathway to lucrative careers such as digital marketing, social media management, and content production.

Specialisation

The major offered within the course is Social Media. Students will gain an in-depth understanding of social media platforms, analyzing emerging technologies and fostering innovation in industry contexts. The major focuses on the social, cultural, and industry environments of social media, preparing students for roles that require strategic social media expertise.

Course fees

Application fees

1st year tuition fees

20.38L

Living cost

Degree requirements

To complete the Bachelor of Media and Communication (Professional), students need to earn 375 credit points. The course includes 4 core units, 8 major units, 10 elective units, and 4 work placement units. Each unit is valued at 12.5 credit points unless otherwise specified, and the degree spans four years. Successful students also undertake mandatory work placements as part of their program, with opportunities for academic credits in industry-linked projects during their final year.

English language test

IELTS

6.5

PTE

TOEFL

DUOLINGO

105

Career prospects

Graduates can pursue careers as digital advertising specialists, digital marketers, social media officers, or social media producers. The course’s blend of technical skills and industry exposure prepares students for roles in digital media management, content creation, and online engagement across various sectors.

FAQs

What are the English language requirements?

Students need to have an IELTS overall band of 6.5 with no individual band below 6.0, or meet equivalent criteria such as Swinburne’s English for Academic Purposes with an overall 70% and all skills 65% or above.

Can international students study online?

International students in Australia on a student visa are required to study full-time and on campus. Online courses are only available to students studying outside Australia or those in Australia not on a student visa.