Bachelor of Media and Communication Professional (Advertising), Swinburne University of Technology

48 Months

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About this course

This course immerses students in the latest media technology and industry practices. It emphasizes collaboration, industry projects, work placements, and internships to foster professional growth and passion discovery. The curriculum is designed to prepare students for today’s dynamic media environment with hands-on skills in augmented, virtual, and mixed reality, along with relevant media theories.

Why this course is highly recommended

The course offers strong industry connections with guaranteed work integrated learning, including a mandatory 12-month paid work placement. The curriculum’s focus on creativity, innovation, and technology ensures graduates are well-prepared for the evolving media sector, supported by practical experience and industry partnerships.

Specialisation

The major within this course is Advertising. Students can explore advertising design, strategy, and implementation from various perspectives, building a portfolio and responding to client briefs through a Capstone Challenge to make an industry impact.

Course fees

Application fees

1st year tuition fees

20.38L

Living cost

Degree requirements

To complete this 4-year bachelor degree, students must earn 375 credit points, including core units, major units, elective units, and work placement units. Units are generally valued at 12.5 credit points each, with specific units scheduled each semester.

English language test

DUOLINGO

105

IELTS

6.5

TOEFL

PTE

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Swinburne University of Technology admission page for complete details.

Career prospects

Graduates can pursue roles such as Digital Communications Strategist, Marketing Communications Specialist, Content Marketing Manager, Content Writer, or Journalist, leveraging their skills in communication, problem solving, strategic thinking, and digital marketing avenues.

FAQs

What are the English language requirements?

An IELTS overall band score of 6.5 with no individual band below 6.0 or equivalent, such as Swinburne’s EAP 5 Advanced level with overall 70%, all skills 65% or above.

Is work placement included?

Yes, the course includes a mandatory 12-month paid work placement, allowing you to gain industry experience and credits towards your degree.