Bachelor of Media and Communication / Bachelor of Business (Accounting), Swinburne University of Technology

48 Months

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About this course

The Media and Business program combines the worlds of media and business to equip students with skills in social networking data analysis, ownership, privacy, and the digital economy. It offers broad business knowledge and cutting-edge communication skills, preparing students for diverse and captivating careers across industries. The course offers practical industry experience through Work Integrated Learning programs, including industry-linked consulting and project work tailored to students’ majors. By studying this double degree, students will develop competencies in media content creation, impactful communication, critical thinking, teamwork, and business, enabling them to confidently navigate and influence both the media landscape and the business world.

Why this course is highly recommended

This course is highly recommended because it provides a unique blend of media and business skills, making graduates versatile and industry-ready. It also offers guaranteed industry experience through Work Integrated Learning, real-world consulting projects, and placements, which can give students a significant edge in the job market. With accreditation from nationally recognized bodies like AACSB, MFA, and CPRA, the program ensures high-quality education aligned with industry standards. Moreover, Swinburne’s reputation—being in the top 200 for Communication and the top 5% globally for higher education business schools—underscores its academic excellence.

Specialisation

The program integrates specialisations in media and communication with core business studies, such as finance, economics, management, marketing, and digitalisation. Students have the opportunity to choose electives and focus areas within these domains, alongside industry-linked projects and practical placements to deepen their expertise and enhance employability.

Course fees

Application fees

1st year tuition fees

18.63L

Living cost

Degree requirements

To complete the Bachelor of Media and Communication / Bachelor of Business, students must accumulate 400 credit points, typically spread over four years. This includes core units, major units, and electives, each valued at 12.5 credit points. Students will also undertake industry-linked projects, including optional professional placements worth 100 credit points, requiring full-time study and on-campus attendance for international students with visas.

English language test

PTE

TOEFL

IELTS

DUOLINGO

105

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the Swinburne University of Technology admission page for complete details.

Career prospects

Graduates of this program can look forward to diverse careers such as business analyst, business development officer, entrepreneur, communications strategist, marketing communications specialist, and content marketing manager. The course’s focus on both media and business skills opens doors across sectors like marketing, media, digital communications, and consulting, preparing students to excel in influencing and shaping industry trends.

FAQs

What are the entry requirements for this course?

Applicants need a minimum study score of 25 in any English (except EAL) or 30 in English as an Alternate Language, alongside VCE or equivalent qualifications. For international students, IELTS overall band of 6.0 with no individual below 6.0 is required, or equivalent measures.

Is industry experience part of the course?

Yes, students can participate in Work Integrated Learning programs, which include industry-linked consulting projects and optional professional placements, giving them practical experience and a competitive edge.