Master of Marketing Management, The Australian National University (ANU)

24 Months

Check Eligibility

About this course

The Master of Marketing Management at ANU is a two-year full-time program designed to equip graduates and professionals from outside the business discipline with evidence-based decision-making skills, innovative problem-solving abilities, and leadership qualities in marketing. It provides a strong foundation in marketing principles, combining knowledge from economics, psychology, sociology, and statistical analysis to assess market behavior and develop effective business responses. The program integrates a common management core with specialized marketing courses and offers industry placements through internship courses. Graduates will demonstrate attributes like ethical decision-making, collaboration, resilience, and international awareness, preparing them for diverse roles such as marketing managers, brand managers, or business consultants.

Why this course is highly recommended

This program is well-suited for those wanting to gain a comprehensive understanding of marketing within a broader management context. It is ideal for professionals from diverse backgrounds seeking to enhance their career prospects with marketing expertise, or marketers aiming to adopt evidence-based approaches and innovative practices. The program’s industry placements and focus on practical skills make it a valuable choice for those aspiring to leadership roles in marketing or management consulting.

Specialisation

The program focuses on marketing management, blending core business leadership with advanced marketing knowledge. Students will learn about marketing principles, strategic and digital marketing, consumer behavior, and marketing strategy, along with the opportunity to engage in applied research and industry placements.

Course fees

Application fees

29.39L

1st year tuition fees

29.39L

Living cost

Degree requirements

To complete the Master of Marketing Management, students must earn a minimum of 96 units, including 48 units of compulsory courses such as Managing in a Global Context, Technology and Project Management, and Marketing Management. The remaining 36 units are selected from a list of electives like Services Marketing, Strategic Marketing Communications, and Consumer Behaviour & Analysis. Students can also include up to 12 units from higher-level courses across related fields.

English language test

IELTS

6.5

PTE

TOEFL

DUOLINGO

Want to learn more about the admission process, eligibility criteria, and acceptance rates for international students? Visit the The Australian National University (ANU) admission page for complete details.

Career prospects

Graduates of this program can look forward to careers as marketers, marketing managers, or business consultants across the private and public sectors. Roles may include brand manager, marketing manager, or entrepreneurial leader. The program prepares graduates for positions requiring advanced marketing and management skills, with opportunities in sales, advertising, corporate services, tourism, health, social services, policy, and more.

FAQs

What are the admission requirements for this course?

Applicants need a bachelor’s degree or equivalent with a minimum GPA of 5.0/7.0, or relevant professional experience. Other options include a graduate certificate, diploma, or evidence-based management micro-credential, combined with GPA and professional experience requirements. Standardized tests like GMAT or GRE are also considered if within five years of application.

What are the study options for this course?

The program is designed for full-time study over two years, with year 1 covering core management and marketing courses, and year 2 offering electives and industry placements. While part-time study is possible, international students must enroll full-time, which is 24 units each semester.